New Year Resolutions : Why We Don’t Keep Them and How Awoken Life Brainwave Optimization Can Help

by Mary McPherson

mcpnewyearAs it happens each January, we all have the best of intentions in keeping our “new” resolutions. Which, for most people, are similar (if not identical) to last year’s goals, and the year before …

Every single year, we start with the highest of intentions but along the way we get sidetracked.

In 2013, Forbes Magazine reported that while over 63 percent of Americans make New Years resolutions, less than eight percent of them are actualized. No matter your socio-economic circumstance, the statistic pretty much stays the same for everyone from highly successful entrepreneurs and professionals to soccer moms and students.

If we are generally excited and motivated to change, forge new paths, improve our health and clean out the garage, why don’t we take action and keep their momentum? The answer is “self-regulation.”

In 2009, Psychology Today reported that “the brain is operating from 88 percent subconscious and only 12 percent conscious.” So when you are in a store, telling yourself “I’m not going to buy that candy bar” and five minutes later, you find yourself in your car candy bar in hand … who made the purchase? Your powerful subconscious!

Let’s look at how the brain works to better understand how we might best consciously “self regulate.”

In simple terms – experience shapes the brain. Experiences determine which connections to keep and which connections to ignore, for better or worse, regardless of our conscious desire. The more or the longer we’ve had the bad habit, the harder it will be to encourage the network to rewire. If we have never had experience of a new habit we would like to make, the brain will have a very hard time implementing the new desire.

Luckily, the execution of any task is a trainable skill. If it weren’t, we would all be “set in our ways” for life. Fortunately, the human brain is very sensitive to coaching (both positive and not so positive), from others and also ourselves. When it comes to changing a habit, learning how to adopt new ways of thinking is at the center of all behavioral change.

Every action we take gets transformed into neural circuit connections in the brain (what fires together, wires together). Long-term habits create a network of neural connections, the growing axon develops increasing connections the longer we have a habit. Even procrastination becomes a well-wired habit in the brain.

Likewise, it is the opposite effect when a neural connection is not being used (i.e. use it or lose it). When we stop good habits like reading, taking walks, working out or eating healthy, we lose the connection to that action.

With a lack of understanding as to how best to rewire the connection, resolutions are unfortunately often all but forgotten by February.

Achieving your goals
In order to achieve a particular goal, it needs to be attainable in order for the brain to create the axons necessary to encourage new pathways. Like tentacles, the axons will find a way to grow so that the specific goal can develop into a long-lasting habit.

Celebrate each success. This momentum will allow the brain evidence to declare “yes I can do that” so you can build to the next higher goal.  Each small step rewarded will create a deeper desire to move forward.

There is an easier way – Brainwave Optimization encourages the brain to make conscious and unconscious changes by balancing and harmonizing brainwave frequencies. This holistic clinically proven technology, coupled with customized coaching from our expert staff, will help you achieve long lasting goals in as little as five days of treatment.

Awoken Life is dedicated to helping people achieve their potential, through Brainwave Optimization, guided visualization and even hypnotherapy. It’s our desire to help you achieve your goals and live your best life.

Mary McPherson is the founder of Awoken Life Brainwave Optimization™, where she helps adults and children achieve brain balance and harmony in order to live healthier, happier, and more abundant lives. Connect with Mary and Awoken Life by calling (949) 661-6909 or visit Call today for a complimentary consultation. Awoken Life Brainwave Optimization is located at 30320 Rancho Viejo Road, Suite 104 in San Juan Capistrano.

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